A MARKETING AND CREATIVE AGENCY FOR COMPANIES WITH A STORY TO TELL

As a full-service agency, we know how to tell your full story

Your story is the sum total of what makes you special in the light of what your target audiences care about. Reality2 gets to the heart of what you should stand for, for whom and why, and brings your story to life in compelling words and pictures.

Usually our branding process starts with your website. Then we bring the same insights and unified strategy to marketing assets like ads, brochures and videos. We put our 30+ years’ experience as a full-service agency to work, aligning your story with your business objectives.

SEE OUR WORK

Can you explain your product to a 6-year-old?

Most companies get far too complicated when telling their story. Particularly tech innovators. The take-away often is, “What do these guys do, again?” We help you avoid the complexity trap with a simple, clear value proposition and compelling focus on solutions for un-met needs.

Simplify! Take the customer’s perspective! We like to say that your message should be so clear and memorable that even a 6-year-old gets it, not to mention a CEO.

SEE OUR PROCESS

Is your message obsolete?
7 signs it’s time to reposition

Reality is a moving target.Every time you turn around, your world has evolved. What’s changed? Most likely, everything.

1. You’ve outgrown your message and image

You’re bigger, more diversified, smarter, and/or more focused than you were. Your technology and products are better. Your service has improved. You’ve made a strategic acquisition to increase your reach.

2. Your target market has changed

Your prospects have different priorities. Or more choices. Price and cost savings may be a bigger issue than they were before, which means value-added selling is a key to differentiation. Or, your old market is shrinking. You’re shifting into new segments with a whole new set of needs.

3. Competition has changed

Your current value proposition isn’t quite so unique anymore. Maybe there’s new competition – whether from new technologies or cheaper knock-offs. Or, a big competitor is about to enter your niche and you need to pre-empt them.

4. The old model doesn’t work

It was an innovative concept with great potential, but didn’t pan out as expected. You’ve learned where the true opportunity is, and it’s time to make a shift. Fast.

5. People don’t “get” what you do

Very common with technology companies. After a half-hour discussion or visit to your website, the question you get is, “What do you do, again?” Time to focus and simplify.

6. The environment is different now

Disruptive technologies have changed the game, creating new options, platforms and purchasing patterns in both B2B and B2C business environments. Major events and trends also drive change and require a re-evaluation of marketing messages.

7. You’re ready to go to the next level

When you first started, you could get by with the home-grown approach. Now you’re ready for the next leap forward. It’s time to bring in professional marketers for strategy and execution.

Strategically creative websites

Strategy comes first. Together, we define what your brand should stand for, to whom, and why, based on where you want to go. Then we bring the strategy to life with website content, design and creative that simplifies complexity and sets you apart. Last but not least, we do the programming, optimized for SEO and fast loading.

HOW WE DO IT SEE WEBSITES

Our Services

Once we develop a strategy anchored in Reality-Based insights, we deploy it in unified programs that integrate the digital and physical. We get your branding “core” right first, from your website (the hub of your brand) to sales support tools. Then we create “outreach” assets for awareness and leads.

But enough about us. Here is what our clients say about us

Over the years, we’ve had many happy clients. Both in ongoing relationships and on a single project basis. Below is what a few of them have to say:

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“Reality2 brings a rare strategic vision that lifts them far above other creative agencies. For 11 years, their work made an essential contribution to SNL Financial’s company’s continued growth and success (SNL sold for $2.2 billion in 2015). Reliable, creative, fast, smart, flexible, leading-edge and a true pleasure to work with — the gang at Reality2 is all that and more! We’re now continuing the relationship at OPIS.”
Rick Wilkes, Vice President of Marketing at OPIS

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“I fully recommend Farida and her team at Reality2. They helped us redefine how we think about and articulate who we are. The messaging has been a hit across the org, particularly front line sales and marketing. In two+ years, we built a valuable business which recently sold for a significant multiple of our original purchase price. Many factors contributed including the narrative Reality2 helped us create.”
Rameez Ansari, co-CEO, FieldEdge (formerly Desco)

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“Our outdated website didn’t leverage our #1 market leader position. Reality2’s rebranding differentiates us and raises the level of the conversation with an engaging site that shows how our software helps stakeholders address key challenges. The Reality2 team adds value at every step: strategic insights, impactful storytelling and tech support. I like the way they took our rebranding project and ran with it. They know what to do.”
CEO, Medicat

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“When we brought in Reality2 for rebranding, we were shooting for a web presence that would elevate us to a Fortune 500 level. Our new site accomplishes this goal. Reality2 has a unique talent for framing and expressing a company’s story in the right light, both strategically and creatively. The copy and design are world class. Plus, Reality2 is very collaborative, responsive and good to work with. We recommend them highly.”
Trevor Lwin and Bruce Moszcelt, Co-CEOs, T-BASE

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“Reality2’s rebranding made the uniqueness of our brand tangible and relevant to our customers. We’re very excited about our new website, which shows how our software removes obstacles so that behavioral health agencies can help more people. The website also supports the special culture we’re building internally. From strategy through creative execution, Reality2 did an excellent job. I highly recommend them.”
Peter Flick, CEO, Remarkable Health

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“Reality2 helped us to understand that there is a better way to position our message, a universal value proposition that appeals to all our stakeholders. We now have a website that emphasizes how our unique structure helps all of our customers. The site is a tool for our national network of advisors to express their value proposition and promote business development, while providing support for development of new advisory firms to our Pensionmark family.”
Troy Hammond, CEO. Pensionmark

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“Reality2 has a special ability to translate complex technology innovations into tangible, clear and simple value propositions that resonate. They did a great job on Riptide’s first rebranding. We came back to them two years later when we shifted our focus to the large enterprise market. They created an entirely new website to support our new strategy. Farida and her team “get it” and are a pleasure to work with.”
Marti Ogram, VP Marketing and Co-Founder, Riptide

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“When Interior Office Solutions (IOS) and Haworth (our minority investor) launched an innovative collaboration, Reality2 gave us a brand architecture that leverages the strengths and commonalities of the two firms. From strategy to creative execution, Reality2 did a great job of nailing it quickly and telling a customer-focused story. Re-branding IOS as “PeopleSpace,” they show how the new entity amplifies our core values. They’re sharp, proactive and fun to work with.”
Jesse Bagley, President and CEO, PeopleSpace (formerly IOS – Interior Office Solutions)

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“Reality2 took a proactive, strategic and creative approach to helping us with our rebranding by analyzing our competition, target customers, and industry environment. They really honed in on our customer's unmet needs, and were great at translating our product difference into a creative and clearly portrayed story. The Reality2 team is very responsive and continues to support us as our product evolves.”
Ryan Nolan, Co-Founder, PhotoniCare